Sunday, April 05, 2009

Box Office Fast, Report Furious

Dude here again. I'm feeling a little fast and furious this weekend. I don't know if I'm 2 fast or 2 furious. That might be stretching things a little bit. But tomorrow morning, when the cute girl in the coffee shop asks how my weekend was, I can say with all certainty that my weekend was indeed both fast AND furious. Of course, I'll probably just mumble those words and run away, like I do every time I talk to a pretty lady.

I have confidence issues.

This weekend, it's like summer all over again, as another wide release dominates all others. How long will this trend continue? Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).

1. Fast and Furious (Uni)- $72.5, 3461 screens, week 1, $72.5 total

2. Monsters Vs. Aliens (Par/DW) - $33.5, 4109 screens, week 2, $105.7 total

3. The Haunting in Connecticut (LGF)- $9.5, 2732 screens, week 2, $37.2 total

4. Knowing (Sum) $8.1, 3323 screens, week 3, $58.2 total

5. I Love You, Man (Par/DW)- $7.8, 2829 screens, week 3, $49.2 total

6. Adventureland (Mir) - $6.0, 1862 screens, week 1, $6.0 total

7. Duplicity (Uni)- $4.3, 2522 screens, week 3, $32.3 total

8. Race to Witch Mountain (BV) - $3.3, 2825 screens, week 4, $58.3 total

9. 12 Rounds (Fox) - $2.3, 2331 screens, week 2, $9.0 total

10. Sunshine Cleaning (Over) - $1.8, 479 screens, week 4, $4.7 total

So those are the numbers, but what do they mean? Well, it means that by losing every instance of "The" in the title, Fast and Furious wildly exceeded expectations and had the biggest April opening OF ALL TIME! It also prompted millions of impressionable jackasses to imitate the actions of the film in their Hyundais in movie theatre parking lots across the country. By moving from a summer position to the beginning of April, this gamble paid off. Expect more records to be broken next week when Fast and Furious suffers a wide percentage drop.

The only other new wide release this weekend, Adventureland, did not fare nearly as well, as Fast and Furious made twelve times as much money. Far cry from Superbad, the last film from the director of this film.

Monsters V Aliens racked up some more coin, prompting the makers of the film Outlander to change their name to far friendlier title "Vikings Vs. Aliens" in an attempt to snare confused moviegoers.

And this week we bid a fond farewell to a mainstay over thee past 9 weeks. I speak of Liam Neeson's Taken. Show your respect and bow down before Neeson.

There you have my amazing break down. Next week, fewer records will be broken. Why? Because we live in a world that's fast AND furious, baby.

Until next weekend.......

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