Sunday, July 12, 2009

Box Office Report: Niiiiiiice!

(NOTE: Even though this appears at MOVIESONLINE.CA, I will continue putting it here. For Now.)

Dude here again. Alright, so I was wrong about last week's numbers, and Transformers was #1. Whatever, it's passed. Now, it's another weekend. Another weekend full of happy numbers. Happy numbers you love, filled with nougat and seven essential vitamins and minerals.

All part of one's balanced breakfast.

This weekend, Borat 2 was unleashed upon the masses. And something else, too. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).

1. Bruno (Uni)- $30.4, 2756 screens, week 1, $30.4 total

2. Ice Age: Dawn of the Dinosaurs (Fox)- $28.5, 4102 screens, week 2, $120.5 total

3. Transformers: Revenge of the Fallen (P/DW) - $24.2, 4293 screens, week 3, $339.2 total

4. Public Enemies (Uni) $14.1, 3336 screens, week 2, $66.5 total

5. The Proposal (BV) - $10.5, 3158 screens, week 4, $113.7 total

6. The Hangover (WB)- $9.9, 3002 screens, week 6, $222.4 total

7. I Love You Beth Cooper (Fox) - $5.0, 1858 screens, week 1, $5.0 total

8. Up (BV) - $4.6, 2201 screens, week 7, $273.7 total

9. My Sister's Keeper (WB)- $4.1, 2444 screens, week 3, $35.8 total

10. The Taking of Pelham 1 2 3 (Sony) - $1.6, 1116 screens, week 5, $61.4 total

So those are the numbers, but what do they mean? Well, it means that I'm going to have to hear everyone around the workplace (by which I mean bar) do annoying Bruno impressions until at least Halloween. Son of a bitch! Anyway, it did better than Borat's opening weekend, but it also opened on 3 times as many screens. On top of which, allegedly the film did REALLY well on Friday, then dropped off sharply on Saturday. These are what the numbers tell us.

I Love You Beth Cooper also opened up. I guess most audiences don't even like her as a friend. (That joke needs work that I'm too lazy (drunk) to work on. On the plus side, it's nice to see Chris Columbus truly stretching out from those money making Harry Potter movies.

You know what? That was mean. I feel remorse for having said that. But again, too lazy (drunk) to delete it.

Ice Age and Transformers continue to garner what they can before the next wave of blockbusters wash these out to tide. Same with Public Enemies, which should enjoy a few more weeks, but probably won't break records.

Below the radar, Blood: The Last Vampire, a movie where it looks like a Japanese school girl does all sorts of crazy kung-fu shit with a sword, opened up on 20 screens and took in $103,000. And something called Humpday, which requires attention because it's called Humpday, opened on 2 screens and took in $29,000. One more time for fun: Humpday.

There you have my amazing break down. Next week, Harry Potter begins it's slow crawl towards the end of the filmed journeys.

Until next weekend.......

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