Sunday, January 17, 2010

Box Office Report: The Book of oh wait, no it's avatar again.

Dude here again. I'm having issues with my interwebz connection, so this week's gonna be a bit truncated. Not that it matters, because you could pretty much take everything I said about Avatar last week and app;y it to this week.

Sometimes I think these numbers make me too jaded. Sometimes, not jaded enough.

This weekend, Denzel Washington attempts to lure viewers away from the Na'Vi. Does he succeed? Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).

1. Avatar (Fox) $41.3, 3285 screens, week 5, $491.7 total

2. The Book of Eli (WB)- $31.6, 3111 screens, week 1, $31.6 total

3. The Lovely Bones (Par/DW)- $17.0, 2563 screens, week 6, $17.5 total

4. Alvin and the Chipmunks: The Squeakquel (Fox) - $11.5, 3296 screens, week 4, $192.5 total

5. Sherlock Holmes (WB) - $9.8, 3173 screens, week 4, $180.0 total

6. The Spy Next Door (LGF)- $9.7, 2924 screens, week 1, $9.7 total

7. It's Complicated (Uni)- $7.6, 2670 screens, week 4, $88.2 total

8. Leap Year (Uni) - $5.8, 2512 screens, week 2, $17.5 total

9. The Blind Side (WB) - $5.5, 2408 screens, week 9, $226.7 total

10. Up In The Air (Par)- $5.4, 2107 screens, week 7, $62.8 total

So those are the numbers, but what do they mean? It means the same as it did last week. Avatar is now becoming the greatest motion picture in the history of space and time. Well, almost. But it surpassed Star Wars in terms of dollars, and that brings a small tear to my eyes.

The Book Of Eli had a pretty damn impressive $31 million take for three days. In January, this is considered a minor miracle, and if Avatar weren't out, it certainly would have been more noteworthy. Alas, we just live in the world, while James Cameron is our king.

Peter Jackson, a former "King of the World" saw his lovely bones expand this weekend, and I totally meant that double entendre. Opening up beyond the initial 3 screens it's been on for 5 weeks, Lovely Bones saw a modest take, but is far overshadowed this late in the game. And to think, they held it from March to the more prestigious Oscar-Bait month of January.

They just didn't count on one thing....

(that last sentence works best if you imagine it being said by the guy in movie trailers, usually before announcing that the one thing they didn't count on was Steven Seagal or Jean Claude Van Damme.)

Honestly, the less I say about The Spy Next Door, the better off we all are in the long run. Trust me. I'm a doctor.

Below the radar, I couldn't find anything because the server crashed.

So there, you have my amazing break down. Next week, The Rock dons a tutu and some wings and thinks he can take on the Avatar. Sadly, he may be our only hope.

Until next weekend.......

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