With my mind on my money and my money on my mind.
This weekend, a movie truly worthy of making the amount of money it did finally takes the top spot! Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).
1. District 9 (TriS) - $37.0, 3049 screens, week 1, $37.0 total
2. G.I. Joe: The Rise of Cobra (Par) - $22.5, 4007 screens, week 2, $98.7 total
3. The Time Traveler's Wife (NL)- $19.2, 2988 screens, week 1, $19.2 total
4. Julie & Julia (Sony) - $12.4, 2354 screens, week 2, $43.6 total
5. G-Force (BV) $6.9, 3065 screens, week 4, $99.0 total
6. The Goods: Live Hard, Sell Hard (ParV)- $5.3, 1838 screens, week 1, $5.3 total
7. Harry Potter and the Half-Blood Prince (WB) - $5.1, 2771 screens, week 5, $283.8 total
8. The Ugly Truth (Sony) - $4.5, 2733 screens, week 4, $77.5 total
9. Ponyo (BV)- $3.5, 927 screens, week 1, $3.5 total
10. (500) Days of Summer (FoxS)- $3.0, 1048 screens, week 5, $17.9 total
So those are the numbers, but what do they mean? Well, it means District 9 delivered the goods, and the masses believed! This almost makes up for Transformers making almost $400 million dollars! Backed by supremely positive word of mouth and a killer marketing campaign, District 9 recouped its budget in one weekend and entertained many in spite of its R-rating and no known actors. Good stories, that's all it takes, people. (Aliens and Mech-fighting helps, too). Hopefully this will continue to rock faces off through the rest of the summer.
Eric Bana continues his summer of being everywhere with The Time Traveler's Wife, bringing it in for a nice amount. The more serious, adult/date crowd probably opted for that over aliens and GI Joes. (Unless your significant other is really cool and wanted to see D-9). Still, a nice opening and it is sure to grow "legs" (as they say in the "biz") as the long August days stretch out into September.
The Goods: Live Hard, Sell Hard. I really want to add "Die Hard" after that, or just say "The Not-So-Goods", but I feel many others will do that, and I'm better than that.
Ponyo came out?!?! That's the new Miyazaki movie!!!! Why do they never promote his movies when they release them??!?! Anyway, it opened to a small amount, but that's still pretty good for Miyazaki.
Just below the top ten is Bandslam, which opened up on 2121 screens, and took in $2.2 million, I'm guessing a significant portion of which came from those wanting to see the new Twilight trailer that's attached to the movie. BANDSLAMMED!
Below the radar, Ashton Kutcher sadly tried to get his over 3 million Twitter followers (Nit-twits?) to see his movie Spread, which opened up on 91 screens. They didn't really respond, as the film took in $117,000. Dude, where is my car, indeed. Also opening up is It Might Get Loud, where Jimmy Page, The Edge and Jack White jam on guitars for 2 hours. On 7 screens, it took in $101,000.
There you have my amazing break down. Next week, the Basterds come.
Until next weekend.......
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