Sunday, March 30, 2008

Box Office Report: 21? Really?

Dude here again. On yet another Sunday. Dreading the prospect of what the week holds in store. Sunday's are vaguely depressing. Luckily, there's always the box office numbers to cheer me up! Let's turn those blues into... greens? No that's stupid.

This weekend, a newcomer knocks down the elephant, and another Irag movie fails to garner interest. And yet another parody movie opened up. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday. Just to prove this column wrong).

1. 21 (Sony)- $23.7, 2648 screens, week 1, $23.7 total

2. Horton Hears A Who! (Fox) - $17.4, 3826 screens, week 3, $117.2 total

3. Superhero Movie (Wein/MGM) - $9.5, 2960 screens, week 1, $9.5 total

4. Tyler Perry's Meet The Browns (LGF) - $7.7, 2016 screens, week 2, $32.8 total

5. Drillbit Taylor (Par) - $5.8, 3061 screens, week 2, $20.5 total

6. Shutter (Fox) - $5.3, 2756 screens, week 2, $19.1 total

7. 10,000 B.C. (WB) - $4.8, 3055 screens, week 4, $84.9 total

8. Stop-Loss (Par)- $4.5, 1291 screens, week 1, $4.5 total

9. College Road Trip (BV) - $3.5, 2270 screens, week 4, $38.3 total

10. The Bank Job (LGF) - $2.8, 1605 screens, week 4, $24.1 total

So those are the numbers, but what do they mean? It means that a bunch of kids trying to take down the system in Vegas attracted a lot more people than expected. Sadly more than $21 million, thus denying a wonderful sense of symmetry, but close enough. Gambling puns abound, 21 captured the top spot and no doubt has inspired countless morons to believe that they, too, can beat the system much like the characters "based on a true story!"

Superhero Movie opened up, a mere two months after Meet The Spartans. Apparently this one has fewer pop culture jokes, and makes unfunny jokes about super heroes. Anyway, it didn't do all that well, and not nearly as good as the aforementioned Spartans. Which is kind of sad, but maybe it means these films will take a breather for a little while.

Stop-Loss, Kimberly Pierce's portrait of the Iraq war, was not met well, despite having some spectacular reviews. It further feeds the fire on the argument that people don't want to see movies about the war. And Run Fat Boy Run, starring the lovable Simon Pegg (whom I made laugh once), opened up to about $2.3 million, the weakest of all the wide releases.

Below the top ten, a movie called Flawless and a movie called Priceless came out. They both roughly made the same amount of money (less than $200,000) but I found it funny that Flawless and Priceless are both kinda penniless. (ZING!)

And in the "Because It's Rambo" series: There are no more Rambo numbers to report. Let's take a moment and think about what that means, and what Rambo has brought to all of our lives.

There you have my break down. Next week, a horror movie. And a movie that isn't a horror movie. And something else. But hey, only a month until we get to the big summer blockbuster season! Chock full 'o superheroes! It's gonna be rad!

Until next weekend....

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