Monday, March 24, 2008

Box Office Report: Jesus' Re-birthday Weekend

Dude here again. I'm currently camped outside Target, anxiously awaiting the clearance of Easter merchandise. The day after, they drop the price over 50%! Because nothing says good cheer like discount Peeps!

This weekend, is Tyler Perry in drag enough to combat Dr. Seuss? Almost. But not quite. But it could change by tomorrow for all I know. But it probably won't. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday. Just to prove this column wrong).

1. Horton Hears A Who! (Fox) - $25.1, 3961 screens, week 2, $86.4 total

2. Tyler Perry's Meet The Browns (LGF) - $20.0, 2006 screens, week 1, $20.0 total

3. Shutter (Fox) - $10.7, 2753 screens, week 1, $10.7 total

4. Drillbit Taylor (Par) - $10.2, 3056 screens, week 1, $10.2 total

5. 10,000 B.C. (WB) - $8.6, 3454 screens, week 3, $76.1 total

6. Never Back Down (Sum)- $4.8, 2729 screens, week 2, $16.8 total

7. College Road Trip (BV) - $4.6, 2575 screens, week 3, $32.0 total

8. The Bank Job (LGF) - $4.1, 1613 screens, week 3, $19.4 total

9. Vantage Point (Sony)- $3.8, 2124 screens, week 5, $65.3 total

10. Under The Same Moon (Wein) - $2.6, 266 screens, week 1, $3.3 total

So those are the numbers, but what do they mean? It means that Horton once again reigns supreme. But hot on it's heels is yet another movie from the Tyler Perry factory. Once again eschewing critics' screenings, Perry (and Lionsgate) knows his audience will show up for his films. And to similar numbers. (The only one that hasn't done too well is the Daddy's Little Girls, and I think it may be due to the absence of Madea, Perry's "Funnier than Norbit" cross dressing character. Anyway, it made money, and all is well with the world.

Three other movies also opened up wide this week. Shutter, yet another American remake of a Japanese horror film, this one with the luxury of actually casting a former member from Dawson's Creek (instead of my usual Dawson-esque description to describe the cast). That was neck and neck with Drillbit Taylor, the latest from the Apatow factory. Due to the less than happy (but not Walk Hard bad) numbers, expect the 20 comedies to follow to downplay the "From the makers of Superbad" declaration in the ads.

And something called Under The Same Moon opened up really well for 266 screens, and being in Spanish. Although, Perry's film has the highest average in the top ten this weekend.

Let's give it up for The Bank Job, which continues to have the lowest drop from weekend to weekend. In a just world, this movie will continue to pull in $4 million every weekend until the next Statham movie rolls around. Sadly, the world inside my head is far different from the one I exist in. And I weep silently in the alley. And drink.

Below the top ten, ummm.... I can't really see any smaller release that opened. Thus making this paragraph rather useless. Sure, I could just delete the words, but I've already gone through the trouble of writing them, and by this point, it's far too late for you to stop reading it.

And in the "Because It's Rambo" series: Rambo, took in $57,000 on 136 screens, bringing it's grand total to $42,726,000 in 9 weeks.

There you have my break down. Next week, more films open up that I can ridicule without seeing. And they will make money. Or not. The decision is literally up to you.

Until next weekend....

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