Research. Sometimes it just has to be done in the name of.. finding... things.. out and stuff.
It's useful in all aspects of life, whither it be to investigate the twelve steps of AA for a script, or to better help you understand what that rash REALLY is, and what you can do to help spread the infection.
It's also quite useful when you should be packing up the office, but instead full a bizarre urge to unearth long ago true crime stories. Such as this one.
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n 1989, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia Domino's restaurant hostage for over five hours. After forcing them to make him a pizza and making demands for $100,000, getaway transportation and a copy of The Widow's Son, Noid surrendered to the police.
Noid was charged with kidnapping, aggravated assault, extortion and possession of a firearm during a crime. He was found not guilty by reason of insanity. Contrary to popular belief, this incident did not cause Domino's to pull the "Noid" campaign off the air; rather, Will Vinton Studios asked for a larger amount of money to continue animating the Noid commercials, and Domino's chose not to renew their contract.
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Thank you, Wikipedia
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