Dude here again.
Like a rainbow in the dark.
This weekend, more money is thrown about casually in no effort to produce any sort of entertaining motion picture. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).
1. Iron Man 2 (Par) - $53.0, 4390 screens, week 2, $212.1 total
2. Robin Hood (Uni) - $37.1, 3503 screens, week 1, $37.1 total
3. Letters to Juliet (Sum)- $13.7, 2968 screens, week 1, $13.7 total
4. Just Wright (FoxS)- $8.5, 1831 screens, week 1, $8.5 total
5. How To Train Your Dragon (Par/DW) $5.1, 2620 screens, week 8, $207.7 total
6. Nightmare on Elm Street (WB) - $4.7, 3075 screens, week 3, $56.1 total
7. Date Night (Fox)- $4.0, 2481 screens, week 6, $86.6 total
8. The Back-Up Plan (CBS) - $2.4, 2497 screens, week 4, $34.2 total
9. Furry Vengeance (Sum)- $2.3, 2695 screens, week 3, $15.1 total
10. Clash of the Titans (WB)- $1.2, 1300 screens, week 7, $160.1 total
So those are the numbers, but what do they mean? Well, it means Iron Man 2 once again duped people into giving more money, but nowhere near as much as last weekend. It's sort of amazing that Iron Man 2 is following practically the same trajectory as its predecessor, especially since both movies are pretty much exactly the same.
Oh, we get another Robin Hood movie, huh? Casting the ever-so-youthful 40-something Russell Crowe in a Robin Hood tale set years before the "legend" (thanks, rebooting and prequels!) and one time Academy Award Winner and two time mother Cate Blanchett as Maid Marian, Ridley Scott's Maximus Hood managed to take a fair amount of money given the bad word of mouth from such wise asses as myself. Watch for a steep drop and no chance in hell of recouping the alleged $237 million budget.
Letters To Juliet tried to do the counter programming thing and took in a fair amount of money, but more importantly it probably helped a handful of teen boys get to second base when they agreed to see it over Robin Hood.
And Just Wright… You know, I have too much respect for Queen Latifah to callously mock this film. Good job, Queen!
Below the radar, a Hawaiian historical fiction film called Princess Kaiulani opened to $185,000 on 33 screens. And a film called The Living Wake, which is allegedly phenomenal, opened on one screen to take in a whopping $4800. What do you want, folks, the indies aren't stepping it up in the counter programming against the big boys like they used to.
So there, you have my amazing break down. Next week, we're brought another Shrek movie upon ourselves. And Macgruber, which just looks fantastic.
Until next weekend....
(All Numbers courtesy of Box Office Mojo)