Sunday, January 16, 2011

Box Office Report: Jaunaury is the new April!

Dude here again. Well into the first month of the new year, and already, we got record breaking numbers. Actually, we don't. Well, we might, but who cares, really?

It's not like you have any personal interest vested on these records, that are arbitrary anyway.

This weekend, Seth Rogen does the super hero thing, while Vince Vaughn tries the comedic melodrama thing. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).

1. Green Hornet (Sony) - $34.0, 3584 screens, week 1, $34.0 total

2. The Dilemma (Uni)- $17.4, 2940 screens, week 1, $17.4 total

3. True Grit (Par)- $11.2, 3459 screens, week 4, $126.4 total

4. The Kings Speech (Wein)- $9.0, 1453 screens, week 8, $33.2 total

5. Black Swan (FoxS) - $8.1, 2328 screens, week 7, $72.9 total

6. Little Fockers (Uni)- $7.1, 3394 screens, week 4, $134.2 total

7. Tron Legacy (BV) - $5.6, 2439 screens, week 5, $156.9 total

8. Yogi Bear (WB)- $5.3, 2702 screens, week 5, $82.0 total

9. The Fighter (Par) $5.1, 2414 screens, week 6, $65.7 total

10. Season of the Witch (Rela.) - $4.5, 2827 screens, week 2, $17.9 total

So those are the numbers, but what do they mean? Well, it means that Green Hornet actually played it safe by not opening around Christmas, as originally intended. Letting the Tron 3D play itself out, so that audiences are refreshed for some Gondry-inspired 3D shenanigans with Seth Rogen as a superhero based on a 30s radio serial, turned out to be a good call, as Green Hornet made an impressive $34 in 3 days. Because of most Hollywood wisdom, that's sadly considered a disappointment.

The Dilemma, a comedy with Vince Vaughn directed by Ron Howard, of all people, settled into second, proving that most people will see anything Vince Vaughn is attached to.

Impressive jumps for King's Speech and Black Swan, impressive stay for True Grit, impressive drop for Fockers and Season of the Witch. Something almost seems right with the universe.

Fun Fact: For 6 days, Season of the Witch managed to be the top grossing film released in 2011.

Below the radar, something called The Heart Specialist opened on 422 screens and took in $540,000. Something called Barney's Version (which I assume has nothing to do with Rubble, The Dinosaur, or How I Met Your Mother) took in $71,700 on 4 screens for the highest per screen average of the weekend. And something called Every Day opened on 3 screens and took in a nice ten grand.

So there, you have my amazing break down. Next week, we see if the "Norbit" curse of releasing something that looks terrible in the middle of an impressive Oscar campaign holds any merit, as Natalie Portman acts against Ashton Kutcher in some Apatow-wannabe-looking flick. Stay Country Strong, everybody! 

Until next weekend....
(All Numbers courtesy of Box Office Mojo)

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