This weekend, the Facebook movie finally came out, along with two spoooooky movies. Because it's October, so we get horror movies and Oscar-Bation flicks. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).
1. The Social Network (ScrGms)- $23.0, 2771 screens, week 1, $23.0 total
2. Legend of the Guardians (WB) - $10.8, 3575 screens, week 2, $30.0 total
3. Wall Street: Money Never Sleeps (Fox) $10.1, 3565 screens, week 2, $35.8 total
4. The Town (WB)- $10.0, 2935 screens, week 3, $64.3 total
5. Easy A (ScrGms) - $7.0, 2974 screens, week 3, $42.4 total
6. You Again (BV) - $5.5, 2548 screens, week 2, $16.4 total
7. Case 39 (ParV)- $5.35, 2211 screens, week 1, $5.35 total
8. Let Me In (Over)- $5.30, 2020 screens, week 1, $5.30 total
9. Devil (Uni) - $3.6, 2392 screens, week 3, $27.3 total
10. Alpha and Omega (LGF)- $3.0, 2303 screens, week 3, $19.0 total
So those are the numbers, but what do they mean? Well, it means that some audiences managed to go to a theater, and tweet their status to "Seeing the Facebook movie" on their iPhones while watching the Facebook movie. Sure, it's being heralded as one of the best movies of this year, but I still feel it's been far too overhyped, and this weaker than predicted open kind of makes it the Kick-Ass of Oscar Bait.
More interesting is the case of Case 39, a movie filmed four years ago and finally now seeing the light of day. (Or darkened room, technically). It opened up to somewhat expected business (Probably better than anyone involved hoped), but also makes almost the same amount of money as Let Me In, the American remake of the Swedish horror hit from two years ago. How odd.
The case with Let Me In also begs the question, do audiences not care for these remakes? Or was there not even a big enough audience, because the vampires actually killed people instead of brooded and sparkled and pined for the mumble queen?
These are the questions we should be asking.
Way to go Snyder Owls! (Really just wanted to say that).
Fun Fact: After 12 weeks, Inception dropped off the top ten, but on Arthur's dream level it will take another year and a half to actually fall.
Below the radar, more horror movies opened up in limited release, including Chain Letter, which took in $143,000 on 406 screens, with a sad per screen average of $352. Hatchet 2 also opened, (UNRATED!!!), but only made $62,000 on 68 screens. This does not bode well for more unrated releases. In documentary releases, Freakonomics, an adaptation of the best selling non-fiction book, took in $33,000 on 17 screens.
So there, you have my amazing break down. Next week, more of the same, as more horror flicks and Oscar Bait hopefuls are released.
Until next weekend....
Box Office Mojo)