Sunday, September 12, 2010

Box Office Report: Afterlife

Dude here again. There's a confession I need to make: I'm supremely jealous of all the awesome movies being shown at Toronto Fest this week, while I'm stuck with Resident Evil 4. Sure, it's in 3D, but that fest has so many interesting looking movies, it makes you wonder why we had to suffer through this past crappy summer.

Except for Jonah Hex and Piranha 3D, obviously.

This weekend, there's no disputing who's number one, as that's a mighty large gap. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).

1. Resident Evil: Afterlife (ScrGms)- $27.7, 3203 screens, week 1, $27.7 total

2. Takers (ScrGms)- $6.1, 2191 screens, week 3, $48.1 total

3. The American (Foc) - $5.8, 2833 screens, week 2, $26.7 total

4. Machete (Fox) $4.2, 2678 screens, week 2, $20.8 total

5. Going The Distance (NL)- $3.8, 3030 screens, week 2, $14.0 total

6. The Other Guys (Sony) - $3.6, 2246 screens, week 6, $112.6 total

7. The Last Exorcism (LGF) - $3.4, 2731 screens, week 3, $38.1 total

8. The Expendables (LGF)- $3.2, 3058 screens, week 5, $98.4 total

9. Inception (WB)- $3.0, 1583 screens, week 9, $282.4 total

10. Eat Pray Love (Sony) - $2.9, 2339 screens, week 5, $74.6 total

So those are the numbers, but what do they mean? Well, it means that if you make a Resident Evil movie, pretty much the same amount of people will come to see it. Sure, it made more than the others, but there's also 3D prices to contend with, so it evens out. Still, this consistency is pretty impressive for a series on its fourth film, and one that had to surrender to the massive onslaught of 3D product.

Other than Resident Evil, there is nothing worth reporting, really. I'm amazed The American made as much money as it did, Machete should be making more, but isn't. The Expendables is almost at $100 million, which will be the first time in a long time for Stallone. Inception continues to make money, etc.

It's yet another sorbet palate cleanser of a weekend, to wash away the tastes of summer to make room for the fall movies.

Fun Fact: This summer saw the return of Dolph Lundgren AND Steven Seagal to the big screen! Alas, no Van Damme.

Below the radar, there's a film called The Romantics, which wants to be this generation's version of The Big Chill, opened up on 2 screens and took in $44,400, which is the highest per screen average of all the movies out there this week.

So there, you have my amazing break down. Next week, four big releases of varying genres, thus begins the madness of fall.

Until next weekend....

(All Numbers courtesy of Box Office Mojo)

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