Dude here again. Some of you may wonder how I can come up with fresh and exciting new Box Office Reports week after week, full of all the insight and wit you've come to expect from this column. And the answer is simple: bottled up rage and a delusional hope that this is the week that gets me paid. Rarely does it happen (the paying) but that anger fuels the passive aggressive energy that allows me to tell you how much more money Kirk Cameron's Christian firefighting movie made than I did this week. I need money.
This weekend, we've gone and supersized. While the previous weeks only released 4 movies in pretty wide release, October said "Eff that noise! I'm gonna release EIGHT!" Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday).
1. Beverly Hills Chihuahua (BV)- $29.0, 3215 screens, week 1, $29.0 total
2. Eagle Eye (Par/DW)- $17.7, 3516 screens, week 2, $54.6 total
3. Nick and Norah's Infinite Playlist (Sony) - $12.0, 2421 screens, week 1, $12.0 total
4. Nights in Rodanthe (WB)- $7.3, 2702 screens, week 2, $25.0 total
5. Appaloosa (WB/NL) - $5.0, 1045 screens, week 3, $5.5 total
6. Lakeview Terrace (ScrG) - $4.5, 2574 screens, week 3, $32.1 total
7. Burn After Reading (Focus) - $4.08, 2397 screens, week 4, $51.6 total
8. Fireproof (Gold) - $4.06, 852 screens, week 2, $12.4 total
9. An American Carol (Viv) $3.8, 1639 screens, week 1, $3.8 total
10. Religulous (LGF) - $3.5, 502 screens, week 1, $3.5 total
So those are the numbers, but what do they mean? Well, it means that a chihuahua from Beverly Hills made more in three days than those Chimps in space (In SPACE, people!!!) made in their entire run. Le sigh. Leading the pack is the movie about talking dogs. I'm both pleasantly surprised and a little concerned that Beverly Hills Chihuahua only did $29 million. That's LeBouf numbers. Not talking animal numbers. From Disney. Double-you tea eff?
Nick and Norah's Infinite Playlist, which is not a the modernized long awaited next entry in The Thin Man series, was the other main performer of the week. It looks like they shot part of the movie where I grew up, so I kind of want to see it. But there's the whole "teenager" thing, and seeing those movies makes me feel creepy. That's why I stay home and watch Degrassi, where nobody can judge me for spying on teen melodrama.
Appaloosa widened it's screen count like a belt on Thanksgiving day, and took in a respectable amount. From there on, the other new releases didn't fare too well. An American Carol and Religulous (the 6th consecutive weekly Lionsgate release!) round out the top ten, with a nice little battle of right versus left politics, disguised as laughter. Allegedly, I've heard American Carol isn't all that funny, which is disturbing coming from a man who brought us Airplane.
Underneath the top ten are three more wider releases. Flash of Genius, the inspiring true-life tale of the man who invented the intermittent windshield wiper (exciting film subject there) took in $2.3 million. Right on that one's heels comes Blindness, pulling in just above $2 million. And How To Lose Friends and Alienate People, starring one Simon Pegg (Who I made laugh one time) lands in 19th place on the list, taking in $1.4 million
Below the radar, Rachel Getting Married, starring Anne Hathaway and directed by Jonathan "Silence of the Lambs" Demme, opened up on 9 screens and took in $303,000, with a per screen average of around $33,000. That's the best average out of all films this weekend, including LeBouf.
And after 13 weeks, Journey to the Center of the Earth 3-D finally crossed the elusive $100 million mark. This makes Brendan Fraser and Robert Downey Jr. the kings of opening movies this summer. Meditate on THAT.
There you have my amazing break down. Next week, I'm sure something spooky comes out. Because Halloween is right around the corner. Oh, and there's another Ridley Scott movie starring Russell Crowe coming out. I often feel that if given the chance, Ridley Scott would pull a Lucas and replace everyone in Blade Runner with Russell Crowe.
Until next weekend....