Sunday, February 10, 2008

Box Office Report: This weekend

Dude here again. I get to fulfill a lifelong dream and be in a ninja movie later today, so this is going to be a truncated report. And I know that half the time when I say things like this, it just sounds like nonsense, but I am telling the absolute truth.

This weekend, McConaughey rules all by just taking off his shirt. (No bongo drums involved whatsoever) Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates, the actuals will be available on Monday. Just to prove me wrong).

1. Fool's Gold (WB) - $22.0, 3125 screens, week 1, $22.0 total

2. Welcome Home Roscoe Jenkins (Uni) - $17.1, 2386 screens, week 1, $17.1 total

3. Hannah Montana... Concert Tour (BV)- $10.5, 687 screens, week 2, $53.3 total

4. The Eye (LGF)- $6.6, 2470 screens, week 2, $21.5 total

5. Juno (FoxS) - $5.72, 2321 screens, week 10, $117.6 total

6. 27 Dresses (Fox) - $5.70, 2841 screens, week 4, $65.3 total

7. The Bucket List (WB) - $5.3, 2753 screens, week 7, $75.0 total

8. Rambo (LGF) - $4.1, 2717 screens, week 3, $36.5 total

9. Meet The Spartans (Fox) - $4.07, 2446 screens, week 3, $33.9 total

10. There WIll Be Blood (Par V) - $4.07, 1620 screens, week 7, $26.7 total

So those are the numbers, but what do they mean? It means precisely what I said about Matty McC (as I like to call him, much to my spell-check's happiness) and his ability to draw folks in with his charms. It's a shame because the movie looks like Sahara 2, with Kate Hudson in the Steve Zahn role. and that's just not that appealing to me, but it was to at least $22 million of people.

Let's see, what else... Roscoe Jenkins was welcomed home to a nice amount. Martin Lawrence still draws folks in. Hannah Montana thing dropped a large amount, but it was never intended to be a large scale, long term release, so now it's all just more lining for studios pockets. And Rambo is making more money, which is good because that movie owns you. And you know it.

Below the top ten, the Paris Hilton led The Hottie and the Nottie opened up on 111 screens and took in roughly $25,000. Which means about 25 people per location actually paid money to see The Hottie and the Nottie. And yet, it's still a better performance over that Jessica Simpson flick that opened a few months ago.

And in the "Because It's There" series: The Orphanage took in took in $172,000 on 98 screens, bringing it's grand total to $6,737,000 in 7 weeks.

There you have my break down. Next week some other movies open. All on Valentine's Day, for some stupid reason, as if people have that day off. Buncha jerks.

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