Dude here again. Ah, yes, the holiday season is once again upon us. If anyone feels like getting their favorite box office reporter a holiday gift, cash works best. Let's be honest, though, that's what everyone wants, holiday or not. You know who else likes cash? Movie studios! Which is a perfect segue for...
This weekend, only one movie was released, as it is typically one of the slowest weekends in the movie business. This is due to shopping activities mostly, but it is a nice respite to catch up on flicks you may have missed the weeks prior. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates, the actuals will be available on Monday. Just to prove me wrong).
1. Enchanted (BV) - $17.0, 3730 screens, week 2, $70.6 total
2. This Christmas (ScrGems) - $8.4, 1858 screens, week 2, $36.8 total
3. Beowulf (Par) - $7.8, 3249 screens, week 3, $68.6 total
4. Awake (MGM/Wein) - $6.0, 2002 screens, week 1, $6.0 total
5. Hitman (Fox) - $5.8, 2468 screens, week 2, $30.2 total
6. Fred Claus (WB) - $5.5, 3420 screens, week 4, $59.7 total
7. August Rush (WB) - $5.1, 2310 screens, week 2, $20.3 total
8. No Country For Old Men (Mira)- $4.5, 995 screens, week 4, $23.0 total
9. Bee Movie (Par/DW) - $4.4 3150 screens, week 5, $117.6 total
10. American Gangster (Uni) - $4.2, 2699 screens, week 5, $121.7 total
So those are the numbers, but what do they mean? Well, it means Enchanted might not be as big a hit as Disney was hoping. Dropping over 50% from last week's take, the well received film will need to draw a lot more crowds if it thinks it has any chance of competing with Golden Compass next weekend. (ALthough that movie sneaked this weekend, and didn't do as sell out business as was hoped for)
This Christmas and Beowulf remained in their respective positions. This Christmas might turn out to be the most profitable movie of the season, and it seems to be pleasing crowds all over. Beowulf, however, has slowed down in momentum. And even though it will probably remain on the 3-D and IMAX screens for awhile, it's dreams of reaching $100 million domestically might be dashed. Perhaps if they spent more time with story and less with Austin Powers-esque gags hiding Beowulf's junk, it would have performed better. Oh well.
The only new release this week was awake, featuring Hayden "I'm only really bad in those Star Wars movies" Christensen and former Dude's girlfriend Jessica Alba. It looked pretty bad, to be honest, and I'm amazed it took in as much as it did. On a side note, I must express my dismay with the under performance of The Mist, which is gone from the top ten after merely one week. The flick was solid, and has one of the best endings this year.
Below the radar, The Savages, a dysfunctional family movie starring Phillip Seymour Hoffman, took in $153,000 on 4 screens, bringing in the highest per screen average for the weekend. Also released was The Diving Bell and the Butterfly, one of the most acclaimed films of the year. It took in $75,300 on 3 screens. Impressive for a film about a man who can only move his left eyelid.
And in the "Because It's There" series: Lust, Caution took in $61,800 on 49 screens, bringing it's grand total to $4,311,000 in 10 weeks.
There you have my break down. Next week, we're treated to yet another attempt to fill the fantasy void vacated by the Lord of the Rings movies ending. And also, there's one of my favorite movies of the year, Juno.
Until next weekend....