Sunday, July 11, 2010

Box Office Report: Despicable edition

Dude here again. You know, I get knocked down. But I get up again. You ain't ever gonna keep me down. I drink a whiskey drink, I drink a vodka drink. I drink a cider drink, and I drink a lager drink. I sing a song that reminds me of the bad times.

I sing a song that reminds me of the better times.

This weekend, mysterious advertising techniques propels animated glee to the top of the pack, while the most boring love triangle in cinematic history continues to suck money out of pockets. Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday, as these are holiday numbers).

1. Despicable Me (Uni)- $60.1, 3476 screens, week 1, $60.1 total

2. Twilight Saga: Eclipse (Sum) - $33.4, 4468 screens, week 2, $237.0 total

3. Predators (Fox) - $25.3, 2669 screens, week 1, $25.3 total

4. Toy Story 3 (BV)- $22.0, 3753 screens, week 4, $340.2 total

5. The Last Airbender (Par) $17.1, 3203 screens, week 2, $100.2 total

6. Grown Ups (Sony) - $16.4, 3463 screens, week 3, $111.3 total

7. Knight & Day (Fox)- $7.8, 2628 screens, week 3, $61.9 total

8. The Karate Kid (Sony) - $5.7, 2458 screens, week 5, $164.6 total

9. The A-Team (Fox)- $1.8, 1236 screens, week 5, $73.9 total

10. Cyrus (FoxS)- $1.3, 200 screens, week 4, $3.5 total

So those are the numbers, but what do they mean? Well, it means that almost any animated movie that's released in 3-D will do well, even with inexplicable advertising. Seriously, until I read a review this week, I had no idea what the hell the movie was about. There are weird little yellow guys, a preview where the guy hijacks a pyramid… all stuff out of my drunken nightmares. Anyway, it did very well, as the good reviews probably didn't hurt.

Fox finally answered my letters and gave us another Predator movie, this time replacing the strong Arnold Schwarzenegger or the stoic Danny Glover with Adrien Brody and the guy from That 70s Show. (Though, truth be told Trejo and Walt Goggons from The Shield and Justified are also in it, so that makes up for the badassitude). Anyway, it did A-Team and Knight & Day numbers, but will most likely turn out to be one of the more profitable flicks Fox has this summer. (Sorry A-Team and Knight and Day).

Twilight continues its train of mediocrity while crossing the $200 million mark. You know, that's the one thing I don't like about the Twihards is how quickly they stop seeing the movie in theaters. Sure, they bombarded the multiplexes last week, but this week there are tame numbers. You're not trying, people.

Fun Fact: The "Grease Sing-A-Long" Version was released this week, and blame for that falls squarely on Glee. At least it wasn't in 3-D.

Below the radar, The Girl Who Played With Fire, the sequel to the the hit Girl With The Dragon Tattoo that opened up a few months ago (and will be remade in English in the near future because I hate subtitles) opened up on 85 screens to take in $965,000. Also, The Kids Are Alright, which seems to be the second best reviewed movie of the year (After the dead heat unity between Toy Story 3 and MacGruber) opened on 7 screens and took in $505,000, with a $72,000 per screen average which is the highest of all this week.

So there, you have my amazing break down. Next week, Inception is finally released in an attempt to satisfy those of us who have been hyping it up as the greatest movie this summer can offer. Plus, a Nic Cage movie that features him with ridiculous hair.

Until next weekend....

(All Numbers courtesy of Box Office Mojo)

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