Sunday, April 06, 2008

Box Office Report: 21? Again? Really?

Dude here again. With another exciting, involving, thoroughly awesome reporting of the weekend box office numbers. You know you love it. And even if you don't, then what are you doing reading it? Exactly. Curiosity, and rumors of my awesomeness know no bounds.

This weekend, a slew of new movies opened up, but were unable to unseat last week's champ. This seriously boggles my mind, but a lot of things do that lately. Like button fly jeans. I mean, I understand the need to not have interlocking metal pieces that close to your junk, but still. Ummm.... Let's go to the numbers, shall we? (All in millions, remember, and these are the studio estimates. The actuals will be available on Monday. Just to prove this column wrong).

1. 21 (Sony)- $15.1, 2653 screens, week 2, $46.5 total

2. Leatherheads (Uni)- $13.4, 2769 screens, week 1, $13.4 total

3. Nim's Island (Fox) - $13.3, 3513 screens, week 1, $13.3 total

4. Horton Hears A Who! (Fox) - $9.1, 3571 screens, week 4, $131.0 total

5. The Ruins (P/DW) - $7.8, 2812 screens, week 1, $7.8 total

6. Superhero Movie (Wein/MGM) - $5.4, 2965 screens, week 2, $16.8 total

7. Tyler Perry's Meet The Browns (LGF) - $3.5, 1554 screens, week 3, $37.7 total

8. Drillbit Taylor (Par) - $3.4, 2707 screens, week 3, $25.5 total

9. Shutter (Fox) - $2.8, 2125 screens, week 3, $23.1 total

10. 10,000 B.C. (WB) - $2.7, 2335 screens, week 5, $89.3 total

So those are the numbers, but what do they mean? It means that in addition to gambling puns, there will be a lot of "fumble" puns in people's box office summaries. 21 inexplicably continues to capture the hearts and minds of the people, while Clooney's Leatherheads underperformed. And Nim's Island, which features Gerard Butler not screaming his lines (and wearing pants) is right at the heels of LEatherheads, and could very well wind up being second place. Regardless, it will still be hailed as "The #1 Family Film" in ads next week. Mark my words.

No puns abound for The Ruins, which took in low numbers for a horror movie. However, it was rated R, and involved killer plants, which some might perceive as silly. The trailers creeped me out, though. Just sayin.

Below the top ten, Shine a Light, the Rolling Stones concert film directed by Martin Scorsese took in around $1.5 million on 276 screens. I'm not sure if those screens include IMAX numbers. Still, the prospect of a 7-story Keith Richards freaks me out more than the vines in the ruins. Spooky. His jowl is as big as me. Also opening was My Blueberry Nights, the English-language debut of acclaimed filmmaker Wong Kar Wai opened up on 6 screens and took in $73,000.

And in the "Because It's There" series: Doomsday took in $119,000 on 184, bringing its grand total to $10,954,000 in 4 weeks.

There you have my break down. Next week, more movies will open, and some will make more money than others.

Until next weekend....

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